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Retail Store Management and Marketing
Checklist and Guide


This Checklist provides the "Road Map" that will help you improve your Retail Store's operations - - Quickly, Easily and Cost Effectively!

Introduction: The Retail Store Management and Marketing Checklist is a powerful self-assessment management tool that an owner or manager can efficiently utilize to conduct an operational evaluation of their store. The Retail Store Management and Marketing Checklist has over 1,000 different tactics, strategies, and action items to be considered and evaluated - - all organized in a logical, easy-to-use process that features more than twenty-five (25) different profit-producing modules ranging from Store Image to Customer Service to Operations management!

In-Depth Assessment: The evaluation process is NOT one of those "simple" or "quick and easy" assessments that result in a cursory overview, provides little or no direction for improvement, or is a "complete waste of your time and money". Instead, the evaluation process is extensive and thorough, provides a careful, thoughtful analysis, and identifies numerous tactics and strategies for improving your store's profitability. For ONLY a small investment of $97.00, this Checklist is designed for the serious business owner or manager who truly desires to evolve their retail store to the next level of growth and profitability.

Type of Store: The Retail Management and Marketing Checklist will help any type of retail store become more successful, from Antique stores to Zoo gift shops - - all retail shopping environments from "A to Z" and every type of store in-between. Owners or Managers of both small and large stores of all types have successfully used this checklist to significantly enhance their operations. And, you can too!

Important Benefits: The Retail Store Management and Marketing Checklist features the following high-value benefits that will save you both time and money:

  • Over 1,000 tactics, strategies, and action items that are functionally organized in twenty-five (25) profit-producing modules ranging from Store Image to Marketing to Operations Management! Each module provides dozens of opportunities for improving your store's profitability!

  • A practical, step-by-step process for evaluating all aspects of your store's operations that will help eliminate inefficient, ineffective processes and procedures! The Checklist is focused primarily on helping you become a more profit oriented Owner/Manager.

  • Organizes all the most important action items for improving profitability in one convenient workbook. The well-known 80/20 Principle states that 80% of your results come from 20% of your efforts. Using the Checklist to assess your store's current tactics, strategies, and activities will help you determine which 20% of these activities should be continued and which activities should be jettisoned. Replace your store's current low-value activities by leveraging many of the 80/20 action items found in this Checklist.

  • Created by an experienced Business Consultant who has worked with hundreds of small businesses. The Checklist was developed over a two year period working with Retail Store Owners who tested the Checklist and provided valuable development suggestions. Click here to view eight (8) sample pages of the Retail Management and Marketing Checklist

  • A high-yield investment of ONLY $97.00 which costs far less than one hour of a good Consultant's billable time. Instant Download of the Retail Checklist after Credit Card verification!

  • Can be used as an employee training tool - - assign one of your managers (or a key employee) the task of conducting one or several of the assessment modules as part of an overall employee development process.

  • Features a section entitled Retail Horror Stories describing dozens of real-life vignettes of the mistakes retail stores of all sizes make that "drive away" good customers. The lessons contained herein are poignant and serve as a guide for how NOT to treat your customers!

  • Includes an addendum with actual Net Income Statements of three small stores. These statements can be used as a basis for comparing your store's income and expenses. Although each store's model represents a different set of operational circumstances, they could prove helpful with providing some insight into your store's current cost structure.

  • Includes a module on "Taking Care of Your Store's Most Valuable Asset" - YOU the Owner!

  • And, much, much more!


Who Is This Checklist For?
This Checklist is designed for the motivated owner or manager who truly desires to evolve their Retail Store to the next level of growth and profitability. Most of the 1,000+ tactics and strategies can be applied toward any type or size retail store. Some are best utilized with small stores while some are better for larger stores. Some tactics and strategies are free; many have a minimal cost, while a few may require a small investment. Some require only an attitudinal change while others may require a change in a process or a procedure. However, all of these tactics and strategies deserve your thoughtful consideration as you begin to develop a strategy for implementing a "continuous improvement process" for your store.

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Track Your Progress: Each of the 25+ modules has a thorough and easy-to-use form for tracking your progress. Using one part of the form will rapidly isolate any problem areas that are unique to your store and identify opportunities for improving your operations. This process is thought provoking, and will no doubt stimulate a lot of new ideas for you, or if you have a management team, will generate much discussion among them. The other part of the form is a management process that will help you prioritize and manage the implementation of any tactic or strategy as well as identify the "action items" that will have the biggest impact on your profitability. This form keeps each module's information in one convenient place and is your personal management tool for tracking progress.

Value: In every business operation, opportunities abound for improvement. This Checklist and assessment process will help you identify many of these opportunities. It would take a business owner many hundreds of hours reading books, searching the Internet for ideas, and organizing volumes of information to create a checklist of this magnitude. Now store owners can have all this info immediately available to them for just a small one-time investment. Over 1,000 high-value strategies and tactics are itemized in this one easy-to-use, well-organized document. Conducting the self-assessment today will have an immediate impact on your business. Committing to conducting this assessment on a regular basis will result in a continual improvement process that in turn will result in a higher level of revenue, customer satisfaction, and store profitability.

Competitive Advantage: Your competitors are actively looking for opportunities where they can find marketing or cost advantages. If you don't take pre-emptive action to improve your business on a regular basis, your competition will leave you behind in the marketplace. Revenue, profitability, and customer satisfaction will then suffer. However, implementing one or two minor improvements based upon the self-assessment checklist could possibly result in 10X, 20X or 100X return on both the time and money you have invested in this process. Make an investment in both yourself, and your business by purchasing this checklist, and then conduct the assessment! Your customers will be glad you did. And, when the results show on your bottom line, you will be glad you did also.

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Satisfaction Guaranteed - 100% Risk Free: Still not sure this Checklist will help you and your Retail Store? Well, I want you to feel completely comfortable before you order.

Since I know from personal experience that the information contained in this Checklist is so valuable, I will personally guarantee your satisfaction!

The Retail Store Management and Marketing Checklist comes with a No-Questions-Asked, No-Hassle, ONE MONTH MONEY BACK GUARANTEE. If you honestly feel that if after using this Checklist it hasn't helped improve your Store's operations, hasn't helped improve efficiency, hasn't saved you time or money, and hasn't made you a more profit oriented Owner or Manager, then email me anytime within the next 30 days and I will refund the full amount you paid (Note: This guarantee applies ONLY to retail store owners or managers and NOT to consultants, students, educators, or curiosity seekers). Satisfaction Guaranteed!

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Instant Download after Credit Card Verification!

Quantity Discounts: Volume pricing at substantially reduced discounts off the retail price based on print quantities is available if you have multiple store locations, anticipate frequent usage of the checklists, or are part of an organization that provides goods or services to retail stores and would like to use the checklist as a marketing/business development tool. Additionally, the opportunity to "brand" the Retail Store Management and Marketing Checklist with your company's cover page, letter of introduction, and your logo is available.



OUTLINE

RETAIL STORE MANAGEMENT and MARKETING CHECKLIST

I.        

A Professional Store Image.

 

25 Strategies and Tactics to be evaluated:

   

II.       

Store Appearance – Exterior.

           

31 Strategies and Tactics to be evaluated:

   

III.     

Store Appearance - Interior.

           

28 Strategies and Tactics to be evaluated:

   

IV.    

Restrooms.

          

24 Strategies and Tactics to be evaluated:

   

V.       

Employee Area.

          

14 Strategies and Tactics to be evaluated:

   

VI.     

Techniques That Support the Sales and Marketing Process.

           

29 Strategies and Tactics to be evaluated:

   

VII.   

Techniques That Make It Easy for Customers To Buy.

            

57 Strategies and Tactics to be evaluated:

   

VIII.

Employee Marketing and Sales Attitudes.

 

47 Strategies and Tactics to be evaluated:

   

IX.       

Merchandising Techniques.

           

57 Strategies and Tactics to be evaluated:

   

X.        

Advertising Techniques.

            

43 Strategies and Tactics to be evaluated:

   

XI.     

Direct Marketing Techniques - Traditional.

            

56 Strategies and Tactics to be evaluated:

   

XII.    

"You are the Brand" Marketing Techniques.

             

26 Strategies and Tactics to be evaluated:

   

XIII.   

Strategies That Attract Attention.

            

29 Strategies and Tactics to be evaluated:

   

XIV.   

Other Profitable Marketing Techniques.

            

57 Strategies and Tactics to be evaluated:

   

XV.

Internet Marketing Strategies for Your Retail Store

 

173 Strategies and Tactics to be evaluated:

   

XVI.   

How to Compete with the Giants.

 

70 Strategies and Tactics to be evaluated:

   

XVII.  

Employee Policies.

            

42 Strategies and Tactics to be evaluated:

   

XVIII.  

Purchasing Techniques.

             

50 Strategies and Tactics to be evaluated:

   

XIX.    

Essential Management Techniques.

              

53 Strategies and Tactics to be evaluated:

   

XX.      

“Behind the Scenes” Management.

              

38 Strategies and Tactics to be evaluated:

   

XXI.

General Restaurant Maintenance.

 

A. Dumpster and Trash Area.

 

8 Strategies and Tactics to be evaluated:

 

B. Parking Area.

 

7 Strategies and Tactics to be evaluated:

 

C. Pest Control.

 

4 Strategies and Tactics to be evaluated:

 

D. Roof Area.

 

5 Strategies and Tactics to be evaluated:

 

E. Safety.

 

14 Strategies and Tactics to be evaluated:

 

F. Interior.

 

7 Strategies and Tactics to be evaluated:

 

G. Exterior.

 

10 Strategies and Tactics to be evaluated:

   

XXII.    

Emergency Procedures.

             

19 Strategies and Tactics to be evaluated:

   

XXIII. 

Evaluate All Outside Services for Effectiveness.

             

33 Strategies and Tactics to be evaluated:

   

XXIV.    

Ethical Considerations.

  

37 Strategies and Tactics to be evaluated:

   

XXV.       

Protecting Your Store’s Most Valuable Asset – Yourself.

    

32 Strategies and Tactics to be evaluated:

   

XXVI.

Sample Net Income Statements.

   

XXVII.    

Retail Horror Stories.

   

XXVIII.  

Bio – Jim O’Donnell.

   

XXIX.   

Business Development Services - Jaguar Management Consulting Group, Inc.

   

XXX.   

Other Checklists Currently Available.

   

XXXI.

Crevand, Inc's Online Marketing Services

 

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Retail store self assessment checklist

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ONLY $97.00 and Instant Download after Credit Card Verification

Click here to view the Retail Management and Marketing Checklist Outline

Click here to view eight (8) sample pages of the Retail Management and Marketing Checklist

"The retail store checklist helped me put "all" aspects of running a successful business into an easy to read format. It opens your eyes from marketing to merchandising and everything else you could possibly imagine. By referring to it on a regular basis, the checklist has helped make so many improvements in every area of my business!"

Wendy Rede
Principal
Dot's Flower Shop
Exeter, NH

"Absolutely incredible! The checklist should be a daily read for all retailers."

Legh Burns
Celtic Crossing
Principal
Portsmouth, NH

"As an experienced business owner, I thought I had covered all the bases when I opened my new store. After now utilizing the Retail Store Management Checklist, I realized how many details I had missed. The checklists are easy to understand and very easy to use. As my store manager said "This makes my job easier and more efficient. The strategies in the checklist help us keep ahead of our competition".

Herb Martin
President
Martin's Photographix, Inc.
Nashua, NH

"Metalwear uses the Retail Checklist as a training guide for all new employees. It clarifies that which is essential for proper store management."

Susan Shannon
Partner
Metalwear Jewelry
Portsmouth, NH

"The Retail Store Management and Marketing Checklist was a solid tool to help me get a better focus on all aspects of my business. Particularly helpful was the section dealing with employee policies and issues. I was able to clarify policies, specific and general, through the implementation of an employee manual so that I'm no longer making "off the cuff" decisions. I found the checklist helped me to anticipate questions and problems so they might be addressed early."

Bob Breneman
Principal
G. Willikers!
Portsmouth, NH

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